ABOOH

Notícias: novembro 2016

WPP’s Kinetic Wins 2016 OOH Media Plan of the Year for General Mills Totino’s Campaign

November 29, 2016 (New York) –  Kinetic, WPP’s context-based agency, was honored with the 2016 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2016 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 9th Annual Out […]

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Digital Out-of-Home drivado por dados

Falei outro dia aqui no blog sobre como o Out-of-Home vem unindo de forma surpreendente o on e off e agora nos chega pelo Adage uma notícia de que a Vistar Media, empresa de OOH, se uniu a LiveRamp, da Acxiom, para permitir que anunciantes veiculem sua comunicação OOH digital com base nos seus próprios […]

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Positioning OOH for Continued Growth and Prosperity

  Nancy Fletcher OAAA President and CEO Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as a core media buy, right alongside mobile, social, and digital advertising. In a wonderful example of collaboration, […]

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Eletromidia mira novos ativos e consolidação

A Eletromidia renovou o contrato de exploração de mobiliário nos trens da CPTM, vigente desde 2011, e ampliou a prestação de serviços com uma adição que inclui 702 painéis nos trens da companhia. Somado a isso, a empresa fechou, no início deste ano, um contrato para operar mídia digital nas estações do Brás e Barra […]

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Twitter put up billboards to show how it is connected to the world’s biggest issues

Twitter launched a billboard campaign in New York City this week that aims to show how the platform is connected to the world’s biggest issues. One of Twitter’s biggest problems is that, while its power users log into the site every day and provide the bulk of its content, many regular people can’t work out […]

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Intelligent street furniture to boost smart city concept.

One of the key issues facing town planners, councils and developers is how to make cities smart and flexible in the new-age of work and life balance. There are many new designs to make capital cities “smart” from public transport to general amenities. According to Knight Frank’s Global Cities 2017 report, fast-growing cities are centre […]

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Guaraná Antarctica estreia MUBs geolocalizados em SP e RJ

O Guaraná Antarctica acaba de estrear MUBs geolocalizados em São Paulo e no Rio de Janeiro. A criação é da F/Nazca Saatchi & Saatchi com peças de mobiliário urbano que estão relacionadas a referências gráficas dos locais onde estão exibidas.   Fonte: http://propmark.com.br/anunciantes/guarana-antarctica-estreia-mubs-geolocalizados-em-sp-e-rj 

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Technology Today Makes Planning, Buying OOH Advertising Easier than Ever

Before the onset of technology, media planners had it easy. A few phone calls, a few million dollars, and the buy was done. We all saw Mad Men – those were the good old days. Today is a different story.  A media planners job is far more complicated today than it was on Madison Avenue […]

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