ABOOH

Notícias: dezembro 2016

ABOOH e Eduardo Alvarenga são destaques entre os melhores do ano no M&M

Na edição desta semana, o jornal Meio & Mensagem publicou sua retrospectiva de 2016 e elencou uma série de listas com fatos, polêmicas, empresas, profissionais e campanhas que marcaram o mercado de comunicação este ano. Nas “Dez listas de dez” a Associação Brasileira de Out Of Home e seu presidente, Eduardo Alvarenga foram um dos […]

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Outdoor da Crystal transforma chuva em água potável

Para incentivar o consumo responsável dos recursos naturais, a marca de água mineral Crystal desenvolveu um projeto que transforma abrigos de ônibus em coletores de chuva em Curitiba (PR). A ideia é que o mobiliário urbano funcione como purificador de água e bebedouro para a população. A tecnologia foi instalada em frente ao portão de […]

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THE SHOCKING TRUTH ABOUT OUT-OF-HOME

Next time you are out and about, look up, look around you.  The landscape is changing; literally and figuratively.  Some of you may be shocked to realize just how much out-of-home has permeated our daily lives.  Let me tell you more. According to the Outdoor Advertising Association of America (OAAA) Out-of-home (OOH) drives more online […]

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‘Thanks 2016, It’s Been Weird,’ Says Spotify in Biggest-Ever Global Campaign

Spotify has kicked off its largest-ever global campaign with a major, data-driven outdoor push in which it bids goodbye to 2016 with the sign-off, “Thanks 2016, it’s been weird.” The out-of-home ads pluck quirky, amusing, hyper-localized facts and figures from its own data. For example, a U.K. poster reads: “Dear 3,749 people who streamed ‘It’s […]

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Elemidia assina nova ambientação digital dos shoppings Iguatemi

A Iguatemi e a Elemidia começaram a apresentar ao público, nesta semana, o resultado da parceria para desenvolver toda a nova ambientação de mídia digital para os estabelecimentos da bandeira de shopping centers do Grupo Jereissatti. Com o acordo, a empresa de out of home passa a ser a parceira oficial para exploração de publicidade […]

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The OutPerform Study

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions. ‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how […]

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Ocean study reveals synergy between DOOH and smartphone users

DOOH switches light TV viewers on to branded content They may be ditching the old fashioned TV box in the corner for smaller, smarter, mobile screens. But research shows that light TV viewers are increasingly switching on to the broadcast power of DOOH which is growing as a conduit to deliver live, broadcast content which connects […]

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Belize Tourism creates the world’s first drum-controlled billboard

Olson and long-time partner Belize Tourism Board teamed up to celebrate WestJet’s new nonstop flights from Toronto to Belize by inviting passersby to play on a custom-built Belizean drum that measures decibels to “power” a Belizean boy who dances on the new 90ft digital board towering over the square. One enthusiastic drummer will receive roundtrip […]

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