ABOOH

Notícias: fevereiro 2017

Out of Home will grow in 2017

Out of Home will grow in 2017 | Billboard Insider OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. 2017 promises a continuation […]

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Lego investe em painel interativo para divulgar Lego Batman – O Filme

Com o objetivo de divulgar a animação Lego Batman – O Filme, a J. Walter Thompson Brasil desenvolve painel com peças reais de Lego. A novidade, instalada em um abrigo de ônibus, em frente ao Shopping Rio Sul, no Rio de Janeiro, foi criada para Warner Bros e possui publicidade introduzida pela Clear Channel, empresa de mídia […]

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The 2017 DailyDOOH Travelogue

Most of the regular industry events will be found below; we’ll probably be skipping #Infocomm17 in June unless a really good reason comes up to make us attend – even though Orlando is our favourite locale for this AV event! There are a few new events scattered in the travelogue below and some of them, […]

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Otima e Rock in Rio fecham parceria

A Otima é um dos parceiros de mídia do Rock in Rio 2017, que acontecerá em setembro, no Parque Olímpico do Rio de Janeiro. A empresa fará a divulgação institucional do festival em mobiliário urbano nas cidades de São Paulo e Rio de Janeiro. “O evento desperta a emoção das pessoas, proporciona experiências únicas, e […]

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Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names

Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016. The music streaming service has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that again combs through […]

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Elemidia entra no mundo do patrocínio esportivo

Para ingressar no novo universo, a modalidade escolhida pela empresa e mídia out of home foi o tênis. A partir de agora, o número um do Brasil, Thiago Monteiro, e os tenistas Teliana Pereira e André Sá vão marcar presença nas 15 mil telas da empresa espalhadas por todo o Brasil, com direito a apresentar […]

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The Sleeping Giant is on the Move

While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. In fact, Google estimates that more than 50 percent of all mobile searches have local intent, with 17 percent of search happening while consumers are on […]

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DPAA’s Eighth Annual Survey of Media Planners Identifies Mobile and Programmatic as Key Opportunities for DPB/DOOH Revenue Growth

NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus of reaching consumers outside the home, continued disruption of television, significant enthusiasm for the […]

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Billboards with LEGO figures in place of TV stars

Warner Bros. Studios in Burbank, Calif., is known for the billboards that line its walls, visible on Olive Avenue right outside. The signs have pictures of the casts of the studio’s top shows, such as “The Ellen DeGeneres Show,” “The Big Bang Theory,” “2 Broke Girls” and “The Middle.” This week, however, the real stars in […]

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