ABOOH

Notícias: julho 2017

Ação em mobiliário urbano da Otima reafirma o compromisso da GOL Linhas Aéreas com a pontualidade

O compromisso da GOL Linhas Aéreas em fechar as portas das aeronaves no horário previsto ganha espaço no painel digital da Otima, localizado no abrigo de ônibus da Avenida Paulista, 901. A ação integra a campanha de reposicionamento da marca, que tem criação da agência AlmapBBDO e traz o slogan “Nova GOL. Novos tempos no […]

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Out of home ganha força com o digital

Mídia out of home está atraindo alguns anunciantes inusitados à medida que as soluções digitais nesse meio se expandem e as possibilidades crescem para uma abordagem mais criativa, usando conteúdo relevante em tempo real. David McEvoy, diretor de marketing da empresa de publicidade para outdoor JCDecaux, observa que os gigantes da internet, como Google e […]

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Village phone box turned into office in ‘Better Call Saul’ stunt

A village, with a population of just 700, was the surprise chosen location for a stunt to promote AMC’s ‘Better Call Saul‘. Saul in Gloucestershire briefly became the home to Saul Goodman’s ‘new’ office. The phone box office of the fictional attorney, first seen in Breaking Bad, tells the back story of the show’s main […]

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‘Lost Cobra’ billboards scare up foot traffic to San Francisco retail store

A San Francisco clothing store is drumming up foot traffic with an unusual approach—nine ominous billboards about a lost cobra. “Our beloved Mr. Chips has gone missing,” reads the copy, next to a giant black and white picture of a snake. “Please help this sweet boy get back to the Betabrand store before before the […]

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Ovos Mantiqueira em ação de OOH

Além dos filmes em TV aberta, fechada e no digital, a 11:21 assina novas peças de OOH para a marca, usando a personagem da campanha. As peças espalham a marca pelas ruas do Rio com títulos como  “Ovo Mantiqueira é fresquinho, mas a casca é grossa”,  e “Ovo Mantiqueira é rico, muito rico”, dentro da […]

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A tour bus helps reveal the hidden truth behind poverty in Canada

Despite being ranked as one of the best countries in the world to live in, one in ten Canadians still live in poverty, unable to pay their bills or afford basics like food and clothing. The Salvation Army wanted to tackle the idea that just because you can’t see poverty, doesn’t mean it isn’t there. […]

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Sports brand Björn Borg held a tennis match on the U.S.-Mexico Border

The border between U.S. and Mexico has inspired many inventive ideas since Donald Trump promised to construct a massive wall separating the two countries. And now, Swedish sports brand Björn Borg placed the border smack dab in the middle of a tennis match, to show how sport is meant to unify. Working with Swedish agency […]

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Pop-up hotel lets you pay for room by binge watching Netflix

Let’s be honest – this is the hotel of dreams! Sometimes you want to get away from it all by grabbing snacks, your snuggle buddy and taking to bed for a weekend binge watching session of your favourite show. Now Three and Samsung have joined forces to make that dream a reality, with a pop-up resort […]

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Brand’s “Less for Less” Campaign Theme Means Budget For Just One Billboard

If your central advertising message is about saving people money, it can’t hurt to demonstrate cost-cutting measures around the ads themselves. That was Cossette’s amusing approach in a new campaign for Public Mobile, the Canadian prepaid wireless brand. “We do wireless differently—no stores, no call centers, no overages, simple and straightforward plans, and loyalty rewards […]

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