ABOOH

Notícias: fevereiro 2018

Audi and BMW engage in a billboard war

BMW started a war with Audi by mounting an outdoor banner right in front of Audi’s showroom. The banner read, “It’s never too late to change your mind.” So Audi, responded with another banner right behind BMW’s one saying: “LOOOOL, you don’t change from a winning brand.” The “LOOOOL” showed in Audi’s banner was created […]

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Smart City: em breve, uma bem perto de você

Enquanto o 5G e a Internet de todas as coisas e as roupinhas integralmente conectadas não chegam de verdade, começamos a vislumbrar como serão as cidades em que tudo estará, de alguma forma, conectado. Inclusive você, sua empresa, o jeito de fazermos negócios e a forma como viveremos nossa vida urbana. Todo ano, de alguns […]

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Boomerang Media expand their Playhouse network

The playhouse network allows brands to reach parents and children in a fun, positive environment Boomerang Media are expanding their playhouse network, with the installation of additional digital 6-sheet posters, taking their estate to 100 digital sites – just in time for the Easter holidays! The HD dynamic D6’s offer brands stand-out and cut through, as […]

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Campaigners park three striking billboards outside the Grenfell Tower

Three billboards have appeared outside the charred remains of Grenfell Tower, west London, in homage to the 71 people confirmed to have died in the devastating fire on the 14th June 2017. The large red and black billboards, attached to three roving lorries, were also spotted outside St Paul’s, Parliament Square and other locations across […]

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Global ad trends: Out of home key to successful brands

GLOBAL: Successful brands allocate 13% of their media budgets to out of home advertising, while the channel’s share of global display adspend has remained stable over the last decade, according to a new analysis of the sector by WARC Data. February’s Global Ad Trends report, which works from media channel data in 96 countries and […]

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Otima expande mídia em Wi-Fi para 40 estações do metrô

A Otima, empresa de mídia OOH, expandiu a cobertura de sua mídia em Wi-Fi para 40 estações do metrô. Após conectar mais de 150 abrigos de ônibus à rede, a empresa passa a realizar o desenvolvimento e o gerenciamento da plataforma comercial do Wi-Fi das linhas Verde, Vermelha e Azul. Segundo Anderson Santos, head de […]

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Snickers opened a Valentine’s Day restaurant, for couples who forgot to make reservations

Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back—as the Mars candy brand tends to do every Valentine’s Day—by opening its own restaurant catering exclusively […]

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Posterscope Netherlands launch festival billboard and mobile network to reach millions at events

Posterscope Netherlands has developed a special Out of Home network which can be used to reach millions of festival event visitors online and offline. 25 billboard signs at high traffic event locations will reach 4,000,000 event visitors at the Netherlands’ 5 biggest events (Vierdaagsefeesten Nijmegen, Glow Lichtfestival Eindhoven, Amsterdam Light Festival, Amsterdam Gay Pride  and […]

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Unmanned boxes in unlikely locations show wherever there’s a phone, there’s a doctor

For every 33,000 Filipinos, there’s only 1 doctor. And for those living in far-flung areas, reaching a clinic, hospital, or a doctor will take hours of travel and thousands of pesos. These statistics opened creative agency GIGIL’s newest online video for KonsultaMD, a phone-in service for people needing medical consultations. KonsultaMD involves a team of […]

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