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McDonald’s strikes partnership with JCDecaux for bus stop OOH ads

McDonald’s has partnered with JCDecaux Singapore to be its launch advertiser for the latter’s island wide bus shelter networks, marking the start of a long-term partnership with the fast food giant. McDonalds’ campaign taps on the wide reach of the launch advertiser package to highlight its four value offerings to audiences in residential estates, namely […]

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Business Media Plans Are Optimized with Higher Investments in OOH

OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to a new report released today by the Outdoor Advertising Association of America (OAAA). OOH is shown to have the greatest impact on awareness, recommendation, and purchase-intent metrics for […]

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How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to Survive

For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home today feels reminiscent of mobile, where for years the saying went, “This is going to be the year of mobile.” Now, […]

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Street sign hack encourages the people of L.A to #LookAgain

The signs of Human Trafficking are all around us, even on the streets we travel every day. To highlight this, the Los Angeles Commission for the Status of Women created a sign with a difference, asking the people of Los Angeles to look again and report Human Trafficking. Fonte: pioneeringooh.com/street-sign-hack-encourages-the-people-of-l-a-to-lookagain/

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Burger King offer free Whoppers to good samaritans

In celebration of Good Samaritan Day (March 13th),  Burger King placed a smoking, flaming car on the side of a road, as a crew member stood flagging down passersbys for help. Those who stopped to lend a hand were greeted with a fun surprise – The King was flame-grilling Whopper sandwiches under the hood of […]

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Deliveroo creates edible billboard out of burgers

The activation launched for one day only outside The Old Truman Brewery in Shoreditch, London, yesterday. The burgers were handed out for free as part of the brand’s “Eat more amazing” campaign. Emily Kraftman, Deliveroo’s head of marketing, said: “As well as the big mass media we’re having with TV and out-of-home, actually physically bringing […]

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JCDecaux expands its Towers Channel by launching the Inbound Great West Road Tower

The Inbound Great West Road Tower has launched, becoming the latest addition to The Towers channel. Together with the outbound Tower that went live in December, The Great West Road Towers are located on a key arterial route and reach a highly desirable West London audience, delivering 2.6 million weekly viewed digital impressions (Route). Positioned […]

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Global ad trends: Out of home key to successful brands

Successful brands allocate 13% of their media budgets to out of home advertising, while the channel’s share of global display adspend has remained stable over the last decade, according to a new analysis of the sector by WARC Data. February’s Global Ad Trends report, which works from media channel data in 96 countries and detailed […]

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Living “BUG-Tastic” Billboard surprises commuters at Waterloo

You might see the odd mouse or two on the underground but it’s not every day that you see a thousand tropical giant hissing cockroaches on your commute. But that is exactly what passers-by at Waterloo station saw yesterday in the form of a living billboard courtesy of Sea Life London. The installation was erected […]

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