Sullyvan is one of Burger King France’s most loyal and socially active customers. He frequently visits the Burger King Bordeaux Mérignac outlet, and has posted the most comments on the brand’s Facebook page (637 so far).
To thank him, the brand decided to offer him the biggest gift they could imagine: his own Burger King restaurant. It took 35 workmen and more than one kilometre of material to wrap it in one night.
Inside the restaurant, which is entitled “Home of Sullyvan K.”, everything was changed. He has his own parking spot, his own golden tray, his own table and even his own Whopper packaging. More importantly, he now gets to eat for free at his Burger King for a whole year.
From 19 December, the individual who writes the most comments under Sullyvan’s video will win one year of free Burger King meals. The stunt has already proven popular; there were more than 40,000 comments a few hours after launching.