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Deliveroo creates edible billboard out of burgers

The activation launched for one day only outside The Old Truman Brewery in Shoreditch, London, yesterday.

The burgers were handed out for free as part of the brands Eat more amazing campaign.

Emily Kraftman, Deliveroos head of marketing, said: As well as the big mass media were having with TV and out-of-home, actually physically bringing that to life and having a chance to interact with people and giving them great food feels like a really important part of that strategy.

She added: Were looking at across the UK at how we can bring the campaign to life and interact with more consumers.

Fonte:pioneeringooh.com/deliveroo-creates-edible-billboard-out-of-burgers/