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Notícias: julho 2016

8 steps to successful digital signage content

Every medium used to convey information needs engaging content. Digital signage is no different. From the words used to the font chosen, digital signage has certain nuances and size constrictions that need be considered in order to successfully reach the target audience. For reference, we’ve compiled the eight most important things to remember when creating […]

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Painel interativo de Kit Kat dá chocolate pra quem conseguir segurar o riso

Sabe o Jogo do Sério? Aquele em que uma pessoa fica encarando a outra e quem rir primeiro perde? Kit Kat fez isso de forma virtual, com painéis instalados em duas universidades de São Paulo. Os totens interativos transmitiam as pessoas que estavam em locais diferentes, realizando o reconhecimento facial para definir o vencedor. O […]

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Prédio vira Galaxy gigante em campanha da Samsung

Algumas campanhas out of home são impossíveis de ignorar, umas por ocupar um grande espaço, outras por serem extremamente criativas, mas principalmente aquelas que conseguem aliar as duas coisas. Um outdoor da Samsung em Moscou encaixa perfeitamente na terceira categoria. Na contramão da Apple, que opta por minimalismo mesmo em grandes proporções, a marca resolveu […]

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Negócios de digital out of home entram no ambiente residencial

Negócios de digital out of home entram no ambiente residencial – propmark A Elemidia, líder no segmento digital out of home no Brasil e na América Latina, anunciou, no ano passado, a entrada no ambiente residencial. Inicialmente, o objetivo era instalar as telas em 500 elevadores residenciais até o fim de 2016 e, com isso, […]

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Outdoor Ads Up In Q1, Spurred By Digital OOH

While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, a trend that continued in the first quarter of 2016. According to the Outdoor Advertising Association of America, total out-of-home ad revenues edged up 3.3% from $1.59 billion in the first […]

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JetBlue's Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination How much time have you got?

JetBlue’s Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination | Adweek To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right from where they’re standing. The Android-based billboard, created with […]

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Global digital signage market to surpass $23B by 2023

The digital signage market size is forecast to be worth $23.02 billion by 2023,according to new research by Global Market Insights. Lower paper wastage and LED backlit panel integration have led to significant energy savings, driving digital signage market growth. The emergence of IoT has the potential to transform the technology from content displayers to […]

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Will Millennial Moms Accept Location-Based Marketing?

A year ago, inMarket reported that 38% of millennial moms, about 3.4 million of the approximately 9 million Millennial moms, are taking advantage of location-based marketing while they are shopping. These Millennial moms are always on the go, with their smartphones in one hand and balancing a baby on a hip. I recently spoke with […]

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These New NYC Subway Ad Screens Know Who's Looking at Them

The new Outfront screens are in Columbus Circle. Digital advertising is going big—very big—and will soon be everywhere. The out-of-home advertising market (OOH), which includes everything from billboards to posters to Jumbotrons, is finally making a big push into the digital landscape, changing what used to be static canvases into dynamic advertising displays. This is […]

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