Out of Home will grow in 2017 | Billboard Insider OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. 2017 promises a continuation […]
Ler mais
Com o objetivo de divulgar a animação Lego Batman – O Filme, a J. Walter Thompson Brasil desenvolve painel com peças reais de Lego. A novidade, instalada em um abrigo de ônibus, em frente ao Shopping Rio Sul, no Rio de Janeiro, foi criada para Warner Bros e possui publicidade introduzida pela Clear Channel, empresa de mídia […]
Ler mais
Most of the regular industry events will be found below; we’ll probably be skipping #Infocomm17 in June unless a really good reason comes up to make us attend – even though Orlando is our favourite locale for this AV event! There are a few new events scattered in the travelogue below and some of them, […]
Ler mais
A Otima é um dos parceiros de mídia do Rock in Rio 2017, que acontecerá em setembro, no Parque Olímpico do Rio de Janeiro. A empresa fará a divulgação institucional do festival em mobiliário urbano nas cidades de São Paulo e Rio de Janeiro. “O evento desperta a emoção das pessoas, proporciona experiências únicas, e […]
Ler mais
Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016. The music streaming service has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that again combs through […]
Ler mais
Para ingressar no novo universo, a modalidade escolhida pela empresa e mídia out of home foi o tênis. A partir de agora, o número um do Brasil, Thiago Monteiro, e os tenistas Teliana Pereira e André Sá vão marcar presença nas 15 mil telas da empresa espalhadas por todo o Brasil, com direito a apresentar […]
Ler mais
While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. In fact, Google estimates that more than 50 percent of all mobile searches have local intent, with 17 percent of search happening while consumers are on […]
Ler mais
NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus of reaching consumers outside the home, continued disruption of television, significant enthusiasm for the […]
Ler mais
Warner Bros. Studios in Burbank, Calif., is known for the billboards that line its walls, visible on Olive Avenue right outside. The signs have pictures of the casts of the studio’s top shows, such as “The Ellen DeGeneres Show,” “The Big Bang Theory,” “2 Broke Girls” and “The Middle.” This week, however, the real stars in […]
Ler mais