ABOOH

Notícias: agosto 2017

We asked 100,000 consumers worldwide…about OOH

Megin Gauntlett, Senior Insight Executive at Posterscope delves into our planning tool OCS, giving insight on how we understand our global audience and plan resonating campaigns. OCS – The largest global OOH survey in the world OCS (Out-of-Home Consumer Survey) is Posterscope’s proprietary planning tool and an integral part of Posterscope’s planning process across the […]

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E-commerce de vinhos aposta na audiência da Hello

A helloo, empresa de mídia digital em elevadores residenciais, acaba de fechar acordo com o wine.com.br, maior site de comércio eletrônico de vinhos da América Latina. O objetivo é atrair moradores dos principais prédios residenciais de São Paulo, segmentados nas classes A e B. A vinheta criada especificamente para o meio elevador ganha veiculação em 556 monitores da helloo instalados em residenciais da região […]

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Tequila fountains pop up in L.A to celebrate National Tequila Day

To mark National Tequila Day, Jose Cuervo replaced water in drinking fountains around Los Angeles with chilled tequila to help (of age) passersby cure their Monday blues. Tequila brand Jose Cuervo encourages all to fight the bland, live lively and embrace the now because tomorrow is overrated. In line with this thinking, the brand provided shots […]

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End Allergies Together opened a deadly food truck to raise awareness of living with food allergies.

End Allergies Together (E.A.T.), a non-profit organization that funds research to help solve the growing food allergy epidemic, has joined forces with the award-winning ad agency BBDO to develop a public education campaign designed to advise people of all ages about the life-threatening dangers people with food allergies face every time they eat.  It stars […]

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Out of home e apps móveis são integrados em campanhas no Rio de Janeiro

Mídias digitais e mídias offline não precisam ser inimigas. Pelo contrário, se trabalhadas em conjunto de forma inteligente em uma mesma campanha podem incrementar os resultados para os anunciantes. É o que pretendem fazer Clear Channel e In Loco Media com uma parceria anunciada esta semana. A partir de agora, as marcas que forem expostas […]

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Deliveroo opens Game of Thrones-inspired bakery

Deliveroo teamed up with Game of Thrones actor Ben Hawkey to open a bakery inspired by the hit HBO series. Deliveroo’s bakery debuted last week, coinciding with the launch of Game Of Thrones season seven. Fans of the show were able to purchase direwolf-shaped loaves for £1, which are made with wholewheat cornbread and orange […]

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