ABOOH

Notícias: fevereiro 2018

Metrópoles inaugura maior painel digital de alta resolução do Brasil

O Metrópoles lança nesta quinta-feira (8/2) mais uma novidade que irá impactar o mercado de notícias e publicidade de Brasília: um painel de LED de altíssima resolução localizado no coração da cidade. A partir de hoje, a tela de 246 metros quadrados exibirá as informações mais importantes do dia, além de campanhas comerciais das maiores […]

Ler mais
Punching bag lets customers customise their bitter

Customers in bars were encouraged by Farnham Ale & Lager to ‘measure their bitterness’  when watching their sports team play in bars. If their team was defeated, the would punch a bag to score points- proving the more bitter you are, the more bitter your beer would be. Fonte: http://pioneeringooh.com/punching-bag-lets-customers-customise-their-bitter/

Ler mais
Gardena makes plants out of plastic tools to remind people that nature is irreplaceable

GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing. To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world. But: Nature is irreplaceable. Solution: We made plants out of […]

Ler mais
‘Magic’ billboard reads people’s minds

To promote the Quebec City Magic Festival, a unique outdoor eye-tracking billboard was set up at a bus shelter. Unbeknownst to commuters, ‘The Mind Reading Billboard’ would use modern-day technology to identify the card they set their sights on, although the trick truly seemed magic with its startling degree of accuracy. As it’s always better […]

Ler mais
College uses interactive display to convince students to get the flu vaccine

Sometimes, a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, […]

Ler mais
Otima leva conceito de smart city em miniatura da Av. Paulista para a Campus Party 2018

Quem visitar a Campus Party este ano vai se deparar, logo na entrada, com uma miniatura da Avenida Paulista sendo abastecida pela energia elétrica de duas bicicletas. O objetivo da ação desenvolvida pela Otima, empresa de mídia out-of-home, é mostrar aos participantes da feira que uma cidade inteligente e sustentável é possível. Para isso é […]

Ler mais
Budweiser’s booze-free beer Prohibition stars in anti-drink drive campaign

Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! Rowan Chidgey, marketing manager for Budweiser UK, said: “We’re really […]

Ler mais