Business Media Plans Are Optimized with Higher Investments in OOH
OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to a new report released today by the Outdoor Advertising Association of America (OAAA). OOH is shown to have the greatest impact on awareness, recommendation, and purchase-intent metrics for […]
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