The fact that the public is becoming more aware of their health poses a challenge for many FMCGs which are within the unhealthy snack industry, because people are becoming less interested in traditional unhealthy snacks, and more into healthier ones. As most FMCGs are sold in supermarkets, this means that there is a lack of […]
Ler mais
Campanha convida moradores de edifícios residenciais para aproveitarem ofertas de caminhão vitrine na porta de suas casas A helloo, veículo de mídia digital em edifícios residenciais, promove uma nova ação de live marketing junto ao varejo, desta vez em parceria com a marca Perdigão. A ação inovadora consiste em levar um caminhão vitrine, que atua […]
Ler mais
JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest research in a series of global studies exploring key audiences at the airport. The ‘Airports: Open for Business’ study is the largest of its kind focusing on a difficult-to-reach target audience for advertisers. With a sample, drawn from 12 […]
Ler mais