To reflect the expanded role and scope of OAAA in
representing the entire out of home (OOH) advertising industry, the OAAA Board
of Directors last month approved a name change of the association to the Out of
Home Advertising Association of America.
The OAAA acronym and branding will remain the same, along with
the association’s mission:
To lead and unite a responsible OOH advertising industry
committed to serving the needs of advertisers, consumers, and communities.
OAAA President & CEO Nancy Fletcher said, “Today’s US
OOH industry is comprised of hundreds of different advertising formats found
outside the home, whether they be printed, painted, or digital. As the trade
association representing the entire OOH community, industry leaders agreed it
is time for OAAA’s name to match its role.”
OAAA Chairman of the Board Sean Reilly commented, “For more than 125 years, OAAA has represented the interests of a united industry. The name change reflects another evolution of the OOH medium.”