ABOOH

ABOOH

OOH can ‘reconnect’ with consumers

Out of home (OOH) may be the oldest advertising medium but it is one that is ideally placed to bring meaning back to advertising and help brands reconnect with consumers, according to an industry figure. In a WARC Best Practice paper, How out-of-home can deliver cut-through in the attention economy, Steve Payne, Director of Insight […]

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Christmas cards are brightening up Princes Street

A series of Christmas card designs by Edinburgh school pupils are brightening up Princes Street this festive season by being displayed on all the street’s digital bus shelter screens. Hundreds of pupils across the city entered the competition to design the cards for the Communities & Families Services of the City of Edinburgh Council. In total […]

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Twitter brings @Twitter’s irreverent tone to Times Square’s billboards

Twitter has rolled out an out-of-home campaign in New York City’s Times Square to promote the fresh, irreverent tone of voice of its flagship @Twitter account. Twitter will showcase actual tweets from the account on light-up billboards in Times Square. The tweets aim to reflect the ‘lighter, more conversational nature’ of the Twitter brand, according […]

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Thanks to Netflix you can cross “snacks” off your to-pack travel list!

To promote its latest show, “The Final Table”, Netflix whetted the palette of all JFK T4 travelers this past Thanksgiving week by dispensing mini-meals at their exhibit! The treats weren’t your typical snack packs of trail mix and cereal bars; Netflix filled their culinary cube with cuisine from around the world including dishes from Mexico, […]

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Baidu leads US$302 million investment in elevator ad firm

China’s largest search engine Baidu Inc. led a 2.1 billion yuan (US$302 million) investment in Xinchao Media, a firm that displays advertisements in elevators. The fresh money from its latest funding round will give Chengdu-based Xinchao Media more ammunition to compete with arch-rival Focus Media, which is backed by Alibaba Group Holding. A former magazine publisher, Xinchao claims […]

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Clear Channel Singapore introduces new goal-based approach to buying DOOH.

Singapore — Clear Channel Singapore has announced launching a new goal-based approach to buying DOOH at its 2nd edition of The Ideas Seminar held on 19 October 2018. The Ideas Seminar demonstrates Clear Channel Singapore’s forward-thinking value with media-agnostic events that bring together the best in advertising and media. Devoted to spreading ideas through thought-provoking […]

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Talon Outdoor: Better Together – new research shows OOH digital boosts social media campaigns

New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of […]

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5 Ways the Tech Industry Is Leveraging Out-of-Home Media

Technology brands are outpacing every other vertical in their investment in out-of-home media. In fact, one-quarter of the top 11 current OOH advertisers today are tech companies. This may seem counter-intuitive: When you think about digitally native companies marketing to consumers, OOH isn’t the first thing that comes to mind. And yet, tech companies continue to invest […]

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Study links OOH advertising with increase in search and social media brand activity

A new study conducted byRapport, theout-of-home armofIPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. The study, named Standing on the Shoulders of Giants, measured both Power OOH across 62 cases and non users of OOH across 109 cases where it found that brands which allocated […]

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