ABOOH

ABOOH

The Representation of Women in OOH Ads

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every day. The Association of National Advertisers (ANA) has ramped up its #SeeHer initiative this year, founded to increase diversity […]

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JCDecaux connects with global Business Decision Makers with its new study ‘Airports: Open for Business’

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest research in a series of global studies exploring key audiences at the airport. The ‘Airports: Open for Business’ study is the largest of its kind focusing on a difficult-to-reach target audience for advertisers. With a sample, drawn from 12 […]

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Rapport report on OOH Spend: Just follow the money

A new report finds that OOH is the only traditional media segment to see consistent ad revenue growth, writes Rapport’s Paul Sambrook. This piece takes us through some of the study’s insights. Popularised by the 1976 film about the Watergate scandal, All the President’s Men, Robert Redford’s character Bob Woodward was given what turned out […]

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NEWSOOH growing while other ad mediums that can be ‘blocked or skipped’ in decline, claims IPG

Out-of-home advertising is the industry’s healthiest medium due to consumers not being able to block or skip the content and the growing diversity of firms using the segment to promote their products, according to a report by IPG Mediabrands The in-house research – by IPG vehicles Magna and Rapport – claimed that in 2018, the […]

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OAAA’s New Name Represents Expanded Role

To reflect the expanded role and scope of OAAA in representing the entire out of home (OOH) advertising industry, the OAAA Board of Directors last month approved a name change of the association to the Out of Home Advertising Association of America. The OAAA acronym and branding will remain the same, along with the association’s […]

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OOH can ‘reconnect’ with consumers

Out of home (OOH) may be the oldest advertising medium but it is one that is ideally placed to bring meaning back to advertising and help brands reconnect with consumers, according to an industry figure. In a WARC Best Practice paper, How out-of-home can deliver cut-through in the attention economy, Steve Payne, Director of Insight […]

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Christmas cards are brightening up Princes Street

A series of Christmas card designs by Edinburgh school pupils are brightening up Princes Street this festive season by being displayed on all the street’s digital bus shelter screens. Hundreds of pupils across the city entered the competition to design the cards for the Communities & Families Services of the City of Edinburgh Council. In total […]

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Twitter brings @Twitter’s irreverent tone to Times Square’s billboards

Twitter has rolled out an out-of-home campaign in New York City’s Times Square to promote the fresh, irreverent tone of voice of its flagship @Twitter account. Twitter will showcase actual tweets from the account on light-up billboards in Times Square. The tweets aim to reflect the ‘lighter, more conversational nature’ of the Twitter brand, according […]

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Thanks to Netflix you can cross “snacks” off your to-pack travel list!

To promote its latest show, “The Final Table”, Netflix whetted the palette of all JFK T4 travelers this past Thanksgiving week by dispensing mini-meals at their exhibit! The treats weren’t your typical snack packs of trail mix and cereal bars; Netflix filled their culinary cube with cuisine from around the world including dishes from Mexico, […]

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