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Baidu leads US$302 million investment in elevator ad firm

China’s largest search engine Baidu Inc. led a 2.1 billion yuan (US$302 million) investment in Xinchao Media, a firm that displays advertisements in elevators. The fresh money from its latest funding round will give Chengdu-based Xinchao Media more ammunition to compete with arch-rival Focus Media, which is backed by Alibaba Group Holding. A former magazine publisher, Xinchao claims […]

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Clear Channel Singapore introduces new goal-based approach to buying DOOH.

Singapore — Clear Channel Singapore has announced launching a new goal-based approach to buying DOOH at its 2nd edition of The Ideas Seminar held on 19 October 2018. The Ideas Seminar demonstrates Clear Channel Singapore’s forward-thinking value with media-agnostic events that bring together the best in advertising and media. Devoted to spreading ideas through thought-provoking […]

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Talon Outdoor: Better Together – new research shows OOH digital boosts social media campaigns

New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of […]

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5 Ways the Tech Industry Is Leveraging Out-of-Home Media

Technology brands are outpacing every other vertical in their investment in out-of-home media. In fact, one-quarter of the top 11 current OOH advertisers today are tech companies. This may seem counter-intuitive: When you think about digitally native companies marketing to consumers, OOH isn’t the first thing that comes to mind. And yet, tech companies continue to invest […]

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Study links OOH advertising with increase in search and social media brand activity

A new study conducted byRapport, theout-of-home armofIPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. The study, named Standing on the Shoulders of Giants, measured both Power OOH across 62 cases and non users of OOH across 109 cases where it found that brands which allocated […]

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Out-Of-Home Is Growing And Digital Is Leading The Way

Is this the year we see digital-out-of-home advertising really hit its peak? To answer this question, I caught up with Austin, Texas-based digital media company, Chive Media Group. The company is famous for its flagship brand theCHIVE (edgy humor loved by a legion of male fans); e-commerce website TheChivery (one of the first content-driven commerce […]

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Airport Advertising: 10 Reasons Why It Works

It taps into 1. receptive and excited passengers “80% of business travellers say that while at the airport, they feel a sense of excitement for their upcoming trip.” Enterprise Globalise Advertise, JCDecaux UK 2016 Airport passengers are an alert, excited and receptive audience within a captive setting. The nature of the travel activity means that […]

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Lou Stubbings – Out of Home Joining the Dots

This month we sat down with Clear Channel’s Creative Director, Lou Stubbings, who having recently returned from the Cannes Lions Festival of Creativity, talked to us about the famous event, how creativity is flourishing in Out of Home alongside the advancement in digital, and the important discussions that are going on about diversity within the […]

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Dinosaurs Take Over London for Jurassic World: Fallen Kingdom

Universal Pictures, MediaCom, and JCDecaux have teamed up to bring the Isla Nublar experience to Londoners on a giant scale – turning London King’s Cross Station into ‘Channel Jurassic’ – using digital OOH and experiential activity to build brand awareness and drive ticket sales. Over the May bank holiday weekend, Londoners woke to the sight […]

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