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THE SHOCKING TRUTH ABOUT OUT-OF-HOME

Next time you are out and about, look up, look around you.  The landscape is changing; literally and figuratively.  Some of you may be shocked to realize just how much out-of-home has permeated our daily lives.  Let me tell you more. According to the Outdoor Advertising Association of America (OAAA) Out-of-home (OOH) drives more online […]

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‘Thanks 2016, It’s Been Weird,’ Says Spotify in Biggest-Ever Global Campaign

Spotify has kicked off its largest-ever global campaign with a major, data-driven outdoor push in which it bids goodbye to 2016 with the sign-off, “Thanks 2016, it’s been weird.” The out-of-home ads pluck quirky, amusing, hyper-localized facts and figures from its own data. For example, a U.K. poster reads: “Dear 3,749 people who streamed ‘It’s […]

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The OutPerform Study

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions. ‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how […]

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Ocean study reveals synergy between DOOH and smartphone users

DOOH switches light TV viewers on to branded content They may be ditching the old fashioned TV box in the corner for smaller, smarter, mobile screens. But research shows that light TV viewers are increasingly switching on to the broadcast power of DOOH which is growing as a conduit to deliver live, broadcast content which connects […]

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Belize Tourism creates the world’s first drum-controlled billboard

Olson and long-time partner Belize Tourism Board teamed up to celebrate WestJet’s new nonstop flights from Toronto to Belize by inviting passersby to play on a custom-built Belizean drum that measures decibels to “power” a Belizean boy who dances on the new 90ft digital board towering over the square. One enthusiastic drummer will receive roundtrip […]

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WPP’s Kinetic Wins 2016 OOH Media Plan of the Year for General Mills Totino’s Campaign

November 29, 2016 (New York) –  Kinetic, WPP’s context-based agency, was honored with the 2016 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2016 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 9th Annual Out […]

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Positioning OOH for Continued Growth and Prosperity

  Nancy Fletcher OAAA President and CEO Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as a core media buy, right alongside mobile, social, and digital advertising. In a wonderful example of collaboration, […]

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Twitter put up billboards to show how it is connected to the world’s biggest issues

Twitter launched a billboard campaign in New York City this week that aims to show how the platform is connected to the world’s biggest issues. One of Twitter’s biggest problems is that, while its power users log into the site every day and provide the bulk of its content, many regular people can’t work out […]

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Intelligent street furniture to boost smart city concept.

One of the key issues facing town planners, councils and developers is how to make cities smart and flexible in the new-age of work and life balance. There are many new designs to make capital cities “smart” from public transport to general amenities. According to Knight Frank’s Global Cities 2017 report, fast-growing cities are centre […]

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