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Technology Today Makes Planning, Buying OOH Advertising Easier than Ever

Before the onset of technology, media planners had it easy. A few phone calls, a few million dollars, and the buy was done. We all saw Mad Men – those were the good old days. Today is a different story.  A media planners job is far more complicated today than it was on Madison Avenue […]

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Twitter is vying for your attention with new outdoor ads

Twitter launched an outdoor campaign in New York City Monday. The creative — question marks and exclamation points — is apparently a nod to Twitter’s focus on “now,” “live,” and “what’s happening.” “Questions and answers, statements and trends – it’s happening right now on Twitter all around the world,” Twitter Chief Marketing Officer Leslie Berland wrote in […]

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See Why Tomb Raider Hung a Jeep on the Side of a Building and Made It Snow in Times Square

New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing—but only around that city block. The early October snow is fake, part of an experiential billboard for the Oct. 11 release of the Lara Croft game, “Rise of the Tomb Raider,” on Play Station 4. The 64-foot-tall 3D […]

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Understand How ROI Models Interpret OOH Contributions

At the beginning of this year, OAAA conducted surveys and interviews with hundreds of members. We wanted to gage the collective viewpoint of stakeholders on the greatest opportunities and threats facing the OOH industry. A recurring topic consistent among the membership was the need to better define OOH return on investment (ROI) measures. To address […]

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Exemplos de Outdoors criativos

Sem dúvida alguma quando pensamos numa mídia publicitária exterior de impacto imediato, o outdoor é a primeira que vem a cabeça. Diariamente somos impactados por eles durante nossa ida ao trabalho, faculdade, etc. Desde o tradicional retangular no tamanho 9×3 metros, até outros com formatos e apliques diferenciados para chamar ainda mais atenção. Só sei […]

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US digital OOH media revenues up 11% in 2015; pacing for 9% growth in 2016

U.S. digital out-of-home media revenues grew 11 percent to $2.71 billion in 2015, the fastest growth rate in five years, according to a press release from PQ Media. Consumer exposure to DOOH increased 4 percent to 54 minutes per week, according to PQ Media’s new research. Based on first-half pacing this year, U.S. DOOH advertising […]

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The future of DOOH is now: Pairing biometrics with digital signage

When “Diamonds Are Forever” came out in 1971, film buffs and James Bond fanatics got a sneak peek at a futuristic technology that is now so mainstream that many of us carry it around in our pockets as part of our smartphones: A biometric fingerprint scanner. Historically, biometric technologies such as retina, facial and fingerprint […]

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As Global Ad Market Is Set for Strongest Growth in 6 Years, OOH is the Only Traditional Medium to Keep Growing

The MAGNA forecast released in mid-June projects that global ad spend will increase 5.4 percent in 2016. This will be the strongest rise in six years, and the US market should grow even higher at a rate of +6.2 percent. The biggest contributors to the higher 2016 growth forecast are the US (+6.2 percent) and […]

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US digital OOH media revenues up 11% in 2015; pacing for 9% growth in 2016

U.S. digital out-of-home media revenues grew 11 percent to $2.71 billion in 2015, the fastest growth rate in five years, according to a press release from PQ Media. Consumer exposure to DOOH increased 4 percent to 54 minutes per week, according to PQ Media’s new research. Based on first-half pacing this year, U.S. DOOH advertising […]

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