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The best election-inspired billboards (so far)

TV and radio stations in swing states across the country are bracing for the oncoming rush of political ads supporting or trashing presidential candidates Donald Trump and Hillary Clinton. There have already been lots of election-related billboards this year. Many are surprisingly creative. Some of them support one of the candidates. Others take jabs at the candidates. Still others […]

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How to create a successful customer experience using digital signage

Retailers making the transition from clicks to bricks, or visa-versa, will know of the power that comes when you pair digital interaction with the offline world. Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell […]

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Five Tips to Make Your DOOH Campaign Awesome

We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now in place, bursting with possibility and unfettered by the constraints associated with the traditional medium. This turbo-charged channel offers […]

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What’s driving the digital signage market trends?

The digital signage market size was more than $14.9 billion for 2015 and is expected to record a CAGR of 5.3 percent during the forecast period. Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends. Industry overview Today, software traders […]

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Out-Of-Home Advertising Growing For Next 5 Years

According to a new study and report from Borrell, Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third the size of newspapers. Except for a slight dip in 2014, it’s the only ad medium outside of the Internet that’s shown consistent growth since 2008 […]

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How to get free publicity

I love taking on big established brands and shaking up industries. To do this as a challenger brand, you often have to compete against competitors with far larger budgets. To get around this, you need to make the most out of your advertising budget. Sir Freddie Laker taught me the value of leading from the […]

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JetBlue's Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination How much time have you got?

JetBlue’s Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination | Adweek To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right from where they’re standing. The Android-based billboard, created with […]

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Toyota Takes Its OOH Advertising To New Heights

  Toyota and its ad agency Saatchi LA put on a show for tourists and New Yorkers who happened to be walking in Times Square earlier this week. The automaker and its agency created a towering (nearly 100-foot high) climbing wall/billboard to showcase the brand’s RAV4 Hybrid and its “passion for adventure” positioning. The stunt […]

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OOH: Poised for another strong year

Sixth straight year of growth thanks to unique way it reaches people Of all traditional media, out of home is best positioned to thrive over the long term. It held up well through the recession. But even more critically, it’s posted gains amidst the rise of digital advertising that’s become a real threat to other […]

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