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A Global Outlook – Inspiring OOH

In the last decade OOH advertising had arguably undergone the most radical upheaval globally in its history. From the earliest days of cave paintings to posters on walls, OOH media was effectively just that, static pictures on walls of varying sizes and sophistication. However, our position as the oldest and most static of advertising mediums […]

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Olympics 2016 Play Out Across DOOH Screens for the First Time

Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. In partnership with Team GB, Ocean has scheduled the playout of full motion broadcast coverage in exclusive six minute slots 11 hours every day as the Games […]

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The future of DOOH is now: Pairing biometrics with digital signage

When “Diamonds Are Forever” came out in 1971, film buffs and James Bond fanatics got a sneak peek at a futuristic technology that is now so mainstream that many of us carry it around in our pockets as part of our smartphones: A biometric fingerprint scanner. Historically, biometric technologies such as retina, facial and fingerprint […]

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The best election-inspired billboards (so far)

TV and radio stations in swing states across the country are bracing for the oncoming rush of political ads supporting or trashing presidential candidates Donald Trump and Hillary Clinton. There have already been lots of election-related billboards this year. Many are surprisingly creative. Some of them support one of the candidates. Others take jabs at the candidates. Still others […]

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How to create a successful customer experience using digital signage

Retailers making the transition from clicks to bricks, or visa-versa, will know of the power that comes when you pair digital interaction with the offline world. Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell […]

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Five Tips to Make Your DOOH Campaign Awesome

We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now in place, bursting with possibility and unfettered by the constraints associated with the traditional medium. This turbo-charged channel offers […]

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What’s driving the digital signage market trends?

The digital signage market size was more than $14.9 billion for 2015 and is expected to record a CAGR of 5.3 percent during the forecast period. Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends. Industry overview Today, software traders […]

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Out-Of-Home Advertising Growing For Next 5 Years

According to a new study and report from Borrell, Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third the size of newspapers. Except for a slight dip in 2014, it’s the only ad medium outside of the Internet that’s shown consistent growth since 2008 […]

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How to get free publicity

I love taking on big established brands and shaking up industries. To do this as a challenger brand, you often have to compete against competitors with far larger budgets. To get around this, you need to make the most out of your advertising budget. Sir Freddie Laker taught me the value of leading from the […]

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