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Pride in London Launches Community Parade Campaign

The volunteer-run organisation that organises the world’s biggest LGBT+ Festival and London’s third biggest public event has launched its Community Parade Campaign. This week over 1,000 screens across London will show parade groups ‘marching’ across them with messages of why they take part in Pride in London. Iain Walters, Director of Marketing at Pride in […]

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Coke makes peace with Trump and Kim Jong Un

Coca-Cola went all-out to commemorate the historic summit between U.S. President Donald Trump and North Korea’s Kim Jong Un set to take place Tuesday in Singapore. Outdoor and social messaging bring the leaders together in a handshake, via Coke’s iconic “swirl,” while the brand made a social video of cans with the Coca-Cola logo written […]

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Magnum plays with the shape of ice-cream in these striking outdoor ads

  Magnum uses stunning illustrations by artist Thomas Danthony in a stylish outdoor campaign that uses silhouettes of its product in striking and playful ways. A series of posters, created by the Unilever ice-cream brand’s global agency Lola MullenLowe, is running in London, and will be installed in other Magnum markets including Paris, Rome, Madrid […]

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McDonald’s strikes partnership with JCDecaux for bus stop OOH ads

McDonald’s has partnered with JCDecaux Singapore to be its launch advertiser for the latter’s island wide bus shelter networks, marking the start of a long-term partnership with the fast food giant. McDonalds’ campaign taps on the wide reach of the launch advertiser package to highlight its four value offerings to audiences in residential estates, namely […]

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Business Media Plans Are Optimized with Higher Investments in OOH

OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to a new report released today by the Outdoor Advertising Association of America (OAAA). OOH is shown to have the greatest impact on awareness, recommendation, and purchase-intent metrics for […]

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How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to Survive

For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home today feels reminiscent of mobile, where for years the saying went, “This is going to be the year of mobile.” Now, […]

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Street sign hack encourages the people of L.A to #LookAgain

The signs of Human Trafficking are all around us, even on the streets we travel every day. To highlight this, the Los Angeles Commission for the Status of Women created a sign with a difference, asking the people of Los Angeles to look again and report Human Trafficking. Fonte: pioneeringooh.com/street-sign-hack-encourages-the-people-of-l-a-to-lookagain/

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Burger King offer free Whoppers to good samaritans

In celebration of Good Samaritan Day (March 13th),  Burger King placed a smoking, flaming car on the side of a road, as a crew member stood flagging down passersbys for help. Those who stopped to lend a hand were greeted with a fun surprise – The King was flame-grilling Whopper sandwiches under the hood of […]

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Deliveroo creates edible billboard out of burgers

The activation launched for one day only outside The Old Truman Brewery in Shoreditch, London, yesterday. The burgers were handed out for free as part of the brand’s “Eat more amazing” campaign. Emily Kraftman, Deliveroo’s head of marketing, said: “As well as the big mass media we’re having with TV and out-of-home, actually physically bringing […]

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