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JCDecaux expands its Towers Channel by launching the Inbound Great West Road Tower

The Inbound Great West Road Tower has launched, becoming the latest addition to The Towers channel. Together with the outbound Tower that went live in December, The Great West Road Towers are located on a key arterial route and reach a highly desirable West London audience, delivering 2.6 million weekly viewed digital impressions (Route). Positioned […]

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Global ad trends: Out of home key to successful brands

Successful brands allocate 13% of their media budgets to out of home advertising, while the channel’s share of global display adspend has remained stable over the last decade, according to a new analysis of the sector by WARC Data. February’s Global Ad Trends report, which works from media channel data in 96 countries and detailed […]

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Living “BUG-Tastic” Billboard surprises commuters at Waterloo

You might see the odd mouse or two on the underground but it’s not every day that you see a thousand tropical giant hissing cockroaches on your commute. But that is exactly what passers-by at Waterloo station saw yesterday in the form of a living billboard courtesy of Sea Life London. The installation was erected […]

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Tennent’s Lager serves up a brrr-illiant billboard during the snow

With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off. The brand has transformed a 34-metre billboard into the UK’s biggest snowball target, located next to Glasgow’s River Clyde and appearing next to the city’s Squinty […]

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McDonald’s crops the golden arches to direct you to the closest restaurant

McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads—with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to direct […]

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Out of Home reports growth of 4.3% in Q4 2017

Outsmart, the trade body for the Out of Home (OOH) industry has announced that Out of Home revenue reported for the quarter October to December 2017 saw the total market grow by 4.3% from £318 million in Q4 2016 to £332 million in Q4 2017. The strong Q4 contributed towards annual Out of Home revenue of £1,144 million, up 1.5% from 2016. […]

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Audi and BMW engage in a billboard war

BMW started a war with Audi by mounting an outdoor banner right in front of Audi’s showroom. The banner read, “It’s never too late to change your mind.” So Audi, responded with another banner right behind BMW’s one saying: “LOOOOL, you don’t change from a winning brand.” The “LOOOOL” showed in Audi’s banner was created […]

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Boomerang Media expand their Playhouse network

The playhouse network allows brands to reach parents and children in a fun, positive environment Boomerang Media are expanding their playhouse network, with the installation of additional digital 6-sheet posters, taking their estate to 100 digital sites – just in time for the Easter holidays! The HD dynamic D6’s offer brands stand-out and cut through, as […]

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Campaigners park three striking billboards outside the Grenfell Tower

Three billboards have appeared outside the charred remains of Grenfell Tower, west London, in homage to the 71 people confirmed to have died in the devastating fire on the 14th June 2017. The large red and black billboards, attached to three roving lorries, were also spotted outside St Paul’s, Parliament Square and other locations across […]

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