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‘Magic’ billboard reads people’s minds

To promote the Quebec City Magic Festival, a unique outdoor eye-tracking billboard was set up at a bus shelter. Unbeknownst to commuters, ‘The Mind Reading Billboard’ would use modern-day technology to identify the card they set their sights on, although the trick truly seemed magic with its startling degree of accuracy. As it’s always better […]

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College uses interactive display to convince students to get the flu vaccine

Sometimes, a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, […]

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Budweiser’s booze-free beer Prohibition stars in anti-drink drive campaign

Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! Rowan Chidgey, marketing manager for Budweiser UK, said: “We’re really […]

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German football league Bundesliga puts fans’ loyalty to the test

The online film, created by the Belgian advertising agency Duval Guillaume, showcases two fake football agents separately inviting three die-hard fans of FC Bayern Munich, Borussia Dortmund and Borussia Mönchengladbach. They asked them to change their favourite teams and lured them with money and cars. However, all the three fans denied on the ground that […]

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Perrier transforms Shanghai Metro into a jungle

For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai’s South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, […]

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Range Rover Evoque navigates world’s largest speedbump

Despite its rough-and-tumble offroad pedigree, most modern Land Rovers will never actually see mud. Instead, they’ll spend their entire lives navigating busy metropolitan streets and luxury shopping center parking lots. Apparently, Land Rover knows this as well, as evidenced by the company’s latest Evoque promotional video in which the compact SUV isn’t seen tackling sand […]

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EasyJet creates in-flight grottos with Captain Claus

EasyJet is launching in-flight grottos on more than 100 flights to give customers a festive surprise. Santa Claus will meet children on the flight and hand out gifts. The campaign is supported by an online film which captures reactions of passengers as Captain Claus appears from the cockpit. The work has been created by VCCP […]

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Decathlon offers customers good health for the New Year with ‘sportable’ gift wrap

This Christmas, instead of just wishing loved ones good health for 2018, Decathlon allowed customers to actually offer good health by developing a totally reusable gift wrap. Made out of the same microfiber fabric as their Nabaiji sports towels and a ribbon with the same elastic material as their Domyos resistance band, recipients of the […]

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Burger King France gifts loyal customer his own restaurant

Sullyvan is one of Burger King France’s most loyal and socially active customers. He frequently visits the Burger King Bordeaux Mérignac outlet, and has posted the most comments on the brand’s Facebook page (637 so far). To thank him, the brand decided to offer him the biggest gift they could imagine: his own Burger King […]

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