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Posterscope share predictions for the OOH landscape in 2018

OOH is reaching a tipping point where data, technology and the OOH infrastructure are able to integrate and connect to deliver more impactful, efficient and effective campaigns for clients than ever before. Posterscope share their insights on the OOH landscape in 2018. Fonte: http://pioneeringooh.com/posterscope-share-predictions-for-the-ooh-landscape-in-2018/

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JCDecaux announces new digital offer for Westgate Oxford

The contract – with longstanding partner of JCDecaux, Landsec,- sees the launch of 17 premium 80” digital 6-sheet screens and two of JCDecaux’s giant M-Vision portrait style screens. All have been strategically located across both floors of the shopping centre which is anchored by a flagship John Lewis. With a £577m annual retail spend, Oxford […]

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Sports Experts reward those who take the extra step with discounts

To celebrate 50 years, the Sports Experts installed a thermal imaging device at a train station in Montreal, with the steepest set of stairs. The public were encouraged to take the stairs as opposed to the escalators, and the device measured how much they much body heat they had generated afterwards, printing a discount voucher […]

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Blow Up Media make a mark on Edinburgh’s skyline

Visible from Waverley Train Station and Princess Street, the undoubtedly busiest street in Edinburgh, this high impact Giant Poster targets a mass audience who work, do business, shop and explore the city each day. Edinburgh is a cosmopolitan city, home to luxury boutiques, Michelin starred restaurants and world famous events, such as the Fringe Festival […]

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Public are challenged to push a button located high up for a bar of chocolate

JCDecaux teamed up with Pergale Chocolate, McCann Vilnius and Initiative Open Agency to bring some fun to the streets of Vilnius. The goal was very simple: push the button and get a bar of Pergale chocolate. The catch? The button was located REALLY high! Fonte:http://pioneeringooh.com/public-challenge-to-push-a-button-located-high-up-for-a-bar-of-chocolate/

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Marie Keating Foundation launch coughing billboard for Lung Cancer awareness month

The Marie Keating Foundation has teamed up with DDFH&B to launch its first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when […]

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Appropriation & Amplification: Ocean Outdoor reveal third in series of Neuroscience Research

Ocean Outdoor have launched the last in their series of Neuroscience Research- three exclusive research projects into Out of Home Advertising. Building upon previous studies which demonstrated Iconic Impact, OOH Priming, and Mobile Priming, their latest study looked into the neuroscience view of full motion in DOOH, and how it delivers an experience that appropriates the […]

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Porsche surprised coffee drinkers at a cafe with something to really wake them up

Recently, a coffee shop in Carson, Calif., began offering customers a mysterious new beverage called E-Jolt, telling them it was so “incredibly powerful,” they’d have to sign a waiver before ordering. “Waivers for coffee is the hip new thing,” explains a bearded hipster barista in the clip below. Folks who put pen to paper were […]

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Chick-fil-A’s ‘Rivalry Restaurant’ brings together two rival teams for biggest game of the season

To unite a community entrenched in a 125-year-old football rivalry, Chick-fil-A introduced ‘Rivalry Restaurant,’ a one-of-a-kind modular restaurant experience. Carefully placed at the border of both West Point, Georgia and Lanett, Alabama, Georgia Bulldogs and Auburn Tigers fans gathered together to celebrate the ‘Deep South’s Oldest Rivalry’ game, and enjoy some Chick-fil-A. To underscore the […]

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