Boomerang Media expand their Playhouse network

The playhouse network allows brands to reach parents and children in a fun, positive environment

Boomerang Media are expanding their playhouse network, with the installation of additional digital 6-sheet posters, taking their estate to 100 digital sites – just in time for the Easter holidays!

The HD dynamic D6’s offer brands stand-out and cut through, as well as the opportunity to buy day-part, weekend or weekday campaigns.

Their total playhouse network has now increased to 230 sites, giving you access to 863,000 children and 575,000 parents every 2 weeks.

To check out the D6’s in action see the playhouse video here.

A new generation of play

The extended network now covers a new generation of play, reflecting the rise in popularity of indoor activity centres offering fun exercise and fitness challenges for children and teens.

The playhouse network now includes soft play centres; trampoline parks offering dodgeball, basketball and parkour; Clip ‘n’ Climb; high ropes, gymnastic centres and one of the leading children’s activity centres – Kidzania, Westfield. As well as an increased footfall of families, advertisers can now reach children and teens of all ages with 21% aged 10+.

An effective environment

The playhouses deliver fantastic results, as seen from a research project for a leading children’s medicine brand who were looking to run a seasonal campaign to support a new variant. Playhouses allowed them to reach parents, at a time when they can absorb information and their children are front of mind.

Table-talkers, leaflets and digital and static posters were used to take advantage of the 90 minute dwell time, with 6-sheets raising awareness and the ambient formats allowing effective communication of the product’s benefits. The research results highlighted above, show the huge success of the integrated campaign.

The playhouse network allows brands to reach parents and children in a fun, positive environment at a time when they are highly receptive to advertising.

Fonte: http://pioneeringooh.com/boomerang-media-expand-their-playhouse-network/