The contract – with longstanding partner of JCDecaux, Landsec,- sees the launch of 17 premium 80” digital 6-sheet screens and two of JCDecaux’s giant M-Vision portrait style screens. All have been strategically located across both floors of the shopping centre which is anchored by a flagship John Lewis.
With a £577m annual retail spend, Oxford is one of the wealthiest catchment areas in the UK. The new 800,000 sq ft Westgate Shopping Centre features over 100 stores as well as a luxury rooftop terrace for alfresco dining and a luxury Curzon cinema. With a predicted 15m annual footfall, the partnership will deliver 1.3 million weekly viewed digital impressions for brands looking to reach an affluent audience.