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JetBlue's Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination How much time have you got?

JetBlue’s Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination | Adweek

To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right from where they’re standing.

The Android-based billboard, created with OutFront Media, uses the Google Maps API and JetBlue’s active flight schedule to produce driving and flight data in real time. Whenever people see a special hashtag, the first person to tweet it with the JetBlue Twitter handle can score a voucher for a round-trip flight.

In addition to generating engagement, this is a strategy that could serve to unblock whatever it is in our minds that’s constantly telling us we don’t have time for a quick, relaxing jaunt. Manhattanites could probably use the reminder more than anybody.

JetBlue’s Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination | Adweek

Just think: In half a working day, you could be in West Palm Beach!The board is the latest addition to a broader campaign for the launch of the JetBlue Card and its loyalty program.

Fonte: http://www.adweek.com/adfreak/jetblues-times-square-billboard-calculates-your-exact-travel-time-dream-destination-171462

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