Posterscope Netherlands has developed a special Out of Home network which can be used to reach millions of festival event visitors online and offline.
25 billboard signs at high traffic event locations will reach 4,000,000 event visitors at the Netherlands’ 5 biggest events (Vierdaagsefeesten Nijmegen, Glow Lichtfestival Eindhoven, Amsterdam Light Festival, Amsterdam Gay Pride and Uitmarkt Amsterdam)
The network will also include mobile geo-targeting based point of interest, location and time, and offer the possibility to copy Out of Home content to relevant mobile advertisements based on the weather, time, environment, social data or other festival triggers.
Fonte: pioneeringooh.com/festival-billboard-and-mobile-network-reaches-millions-of-event-visitors/
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