To promote its latest show, “The Final Table”, Netflix whetted the palette of all JFK T4 travelers this past Thanksgiving week by dispensing mini-meals at their exhibit! The treats weren’t your typical snack packs of trail mix and cereal bars; Netflix filled their culinary cube with cuisine from around the world including dishes from Mexico, Spain, UK, Brazil, India, the U.S., Italy, France and Japan – regions that will be featured on the show.
Travelers interacted with a customized screen to select which country they wanted to “travel to” on their food journey. The screen would then provide information about the region and local cuisine, providing a teaser of the show and the chef featured on that specific episode. The activation promoted “the togetherness food can bring to us all” in one of the top international terminals in the U.S.!